In early 2000, our founder Matt Koss discovered that his dog, Luna, was displaying early signs of renal failure. After exhausting all other methods, Matt took the advice of a holistic veterinarian who recommended switching Luna to a diet based on bones and raw food (also known as BARF or Biologically Appropriate Raw Food), which mimics how an animal would consume food in the wild.


With a renewed sense of hope, Matt created his own species appropriate pet food for Luna. After a short time on the new raw diet, not only did her appetite drastically improve, but she also showed an increase in energy and overall happiness. After seeing the powerful results of raw feeding firsthand, Matt set out to bring Primal to market so that other pets could enjoy a happier, healthier, more vibrant life.

SUPERIOR NUTRITION, UNLEASHED.

Since refining and enhancing Matt’s first homemade recipe, our mission has been focused on elevating the health of pets through species appropriate nutrition. As passionate pet owners, we understand the care and concern that goes into choosing a source of nutrition for your companion. That’s why we’ve developed products that make it easier than ever to keep your pet’s diet as close to nature as possible.

Primal Pronto Raw Frozen Dog Food .75lbPrimal Pronto Raw Frozen Dog Food .75lb
-0
PrimalPrimal Pronto Raw Frozen Dog Food .75lb
$6.00
Select options
Primal Raw Frozen Goat Milk + 32ozPrimal Raw Frozen Goat Milk + 32oz
-0
New
PrimalPrimal Raw Frozen Goat Milk + 32oz
$20.99
Select options
Primal Butcher's Blend Raw Frozen Toppers for Dogs & Cats 2LB - Paw NaturalsPrimal Butcher's Blend Raw Frozen Toppers for Dogs & Cats 2LB
-0
New
PrimalPrimal Butcher's Blend Raw Frozen Toppers for Dogs & Cats 2LB
$19.99
Select options
Primal Market Mix with Fresh Product Raw Frozen Toppers for Dogs & Cats 5LB - Paw NaturalsPrimal Market Mix with Fresh Product Raw Frozen Toppers for Dogs & Cats 5LB
-0
New
PrimalPrimal Market Mix with Fresh Product Raw Frozen Toppers for Dogs & Cats 5LB
$39.99
Select options
Primal Raw Frozen Edible ElixirPrimal Raw Frozen Edible Elixir - Paw Naturals
-0
PrimalPrimal Raw Frozen Edible Elixir
$12.99
Select options
Primal Raw Goat Milk 16oz - Paw Naturals
-0
PrimalPrimal Raw Goat Milk 16oz
$12.99
Primal Raw Frozen Cat FoodPrimal Raw Frozen Cat Food Beef & Salmon - Paw Naturals
-0
PrimalPrimal Raw Frozen Cat Food
Starting at $28.00
Select options
Primal Pronto Raw Frozen Dog Food 4lbPrimal Pronto Raw Frozen Dog Food 4lb Beef - Paw Naturals
-0
PrimalPrimal Pronto Raw Frozen Dog Food 4lb
Starting at $39.00
Select options
Primal Raw Bone Broth 20ozPrimal Raw Bone Broth 20oz Beef - Paw Naturals
-0
PrimalPrimal Raw Bone Broth 20oz
$18.99
Select options
Primal Turkey & Sardine Raw Frozen Dog Food 3LB - Paw Naturals
-0
PrimalPrimal Turkey & Sardine Raw Frozen Dog Food
Starting at $28.00
Select options
Primal Rabbit Raw Frozen Dog Food 3LB - Paw Naturals
-0
PrimalPrimal Rabbit Raw Frozen Dog Food
$47.00
Select options
Primal Pork Raw Frozen Dog Food 3LB - Paw NaturalsPrimal Pork Raw Frozen Dog Food
-0
PrimalPrimal Pork Raw Frozen Dog Food
Starting at $28.00
Select options
Primal Chicken Raw Frozen Dog Food - Paw NaturalsPrimal Chicken Raw Frozen Dog Food
-0
PrimalPrimal Chicken Raw Frozen Dog Food
Starting at $26.00
Select options
Primal Beef Raw Frozen Dog Food 3LB - Paw Naturals
-0
PrimalPrimal Beef Raw Frozen Dog Food
Starting at $27.00
Select options
Primal Venison Raw Frozen Dog Food - Paw Naturals
-0
PrimalPrimal Venison Raw Frozen Dog Food
Starting at $43.00
Select options
Primal Lamb Raw Frozen Dog Food - Paw NaturalsPrimal Lamb Raw Frozen Dog Food
-0
PrimalPrimal Lamb Raw Frozen Dog Food
Starting at $29.00
Select options
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Primal

Only the Best, for your Best Friend

In early 2000, our founder Matt Koss discovered that his dog, Luna, was displaying early signs of renal failure. After exhausting all other methods, Matt took the advice of a holistic veterinarian who recommended switching Luna to a diet based on bones and raw food (also known as BARF or Biologically Appropriate Raw Food), which mimics how an animal would consume food in the wild.


With a renewed sense of hope, Matt created his own species appropriate pet food for Luna. After a short time on the new raw diet, not only did her appetite drastically improve, but she also showed an increase in energy and overall happiness. After seeing the powerful results of raw feeding firsthand, Matt set out to bring Primal to market so that other pets could enjoy a happier, healthier, more vibrant life.

SUPERIOR NUTRITION, UNLEASHED.

Since refining and enhancing Matt’s first homemade recipe, our mission has been focused on elevating the health of pets through species appropriate nutrition. As passionate pet owners, we understand the care and concern that goes into choosing a source of nutrition for your companion. That’s why we’ve developed products that make it easier than ever to keep your pet’s diet as close to nature as possible.

Primal Pronto Raw Frozen Dog Food .75lbPrimal Pronto Raw Frozen Dog Food .75lb
-0
PrimalPrimal Pronto Raw Frozen Dog Food .75lb
$6.00
Select options
Primal Raw Frozen Goat Milk + 32ozPrimal Raw Frozen Goat Milk + 32oz
-0
New
PrimalPrimal Raw Frozen Goat Milk + 32oz
$20.99
Select options
Primal Butcher's Blend Raw Frozen Toppers for Dogs & Cats 2LB - Paw NaturalsPrimal Butcher's Blend Raw Frozen Toppers for Dogs & Cats 2LB
-0
New
PrimalPrimal Butcher's Blend Raw Frozen Toppers for Dogs & Cats 2LB
$19.99
Select options
Primal Market Mix with Fresh Product Raw Frozen Toppers for Dogs & Cats 5LB - Paw NaturalsPrimal Market Mix with Fresh Product Raw Frozen Toppers for Dogs & Cats 5LB
-0
New
PrimalPrimal Market Mix with Fresh Product Raw Frozen Toppers for Dogs & Cats 5LB
$39.99
Select options
Primal Raw Frozen Edible ElixirPrimal Raw Frozen Edible Elixir - Paw Naturals
-0
PrimalPrimal Raw Frozen Edible Elixir
$12.99
Select options
Primal Raw Goat Milk 16oz - Paw Naturals
-0
PrimalPrimal Raw Goat Milk 16oz
$12.99
Primal Raw Frozen Cat FoodPrimal Raw Frozen Cat Food Beef & Salmon - Paw Naturals
-0
PrimalPrimal Raw Frozen Cat Food
Starting at $28.00
Select options
Primal Pronto Raw Frozen Dog Food 4lbPrimal Pronto Raw Frozen Dog Food 4lb Beef - Paw Naturals
-0
PrimalPrimal Pronto Raw Frozen Dog Food 4lb
Starting at $39.00
Select options
Primal Raw Bone Broth 20ozPrimal Raw Bone Broth 20oz Beef - Paw Naturals
-0
PrimalPrimal Raw Bone Broth 20oz
$18.99
Select options
Primal Turkey & Sardine Raw Frozen Dog Food 3LB - Paw Naturals
-0
PrimalPrimal Turkey & Sardine Raw Frozen Dog Food
Starting at $28.00
Select options
Primal Rabbit Raw Frozen Dog Food 3LB - Paw Naturals
-0
PrimalPrimal Rabbit Raw Frozen Dog Food
$47.00
Select options
Primal Pork Raw Frozen Dog Food 3LB - Paw NaturalsPrimal Pork Raw Frozen Dog Food
-0
PrimalPrimal Pork Raw Frozen Dog Food
Starting at $28.00
Select options
Primal Chicken Raw Frozen Dog Food - Paw NaturalsPrimal Chicken Raw Frozen Dog Food
-0
PrimalPrimal Chicken Raw Frozen Dog Food
Starting at $26.00
Select options
Primal Beef Raw Frozen Dog Food 3LB - Paw Naturals
-0
PrimalPrimal Beef Raw Frozen Dog Food
Starting at $27.00
Select options
Primal Venison Raw Frozen Dog Food - Paw Naturals
-0
PrimalPrimal Venison Raw Frozen Dog Food
Starting at $43.00
Select options
Primal Lamb Raw Frozen Dog Food - Paw NaturalsPrimal Lamb Raw Frozen Dog Food
-0
PrimalPrimal Lamb Raw Frozen Dog Food
Starting at $29.00
Select options
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