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            In early 2000, our founder Matt Koss discovered that his dog, Luna, was displaying early signs of renal failure. After exhausting all other methods, Matt took the advice of a holistic veterinarian who recommended switching Luna to a diet based on bones and raw food (also known as BARF or Biologically Appropriate Raw Food), which mimics how an animal would consume food in the wild.


            With a renewed sense of hope, Matt created his own species appropriate pet food for Luna. After a short time on the new raw diet, not only did her appetite drastically improve, but she also showed an increase in energy and overall happiness. After seeing the powerful results of raw feeding firsthand, Matt set out to bring Primal to market so that other pets could enjoy a happier, healthier, more vibrant life.

            SUPERIOR NUTRITION, UNLEASHED.

            Since refining and enhancing Matt’s first homemade recipe, our mission has been focused on elevating the health of pets through species appropriate nutrition. As passionate pet owners, we understand the care and concern that goes into choosing a source of nutrition for your companion. That’s why we’ve developed products that make it easier than ever to keep your pet’s diet as close to nature as possible.

            Primal (48)

            Primal Freeze-Dried Dog Food Rabbit 14oz

            $59.00

            Primal Freeze-Dried Dog Food Rabbit 14oz

            $59.00

            Primal Freeze-Dried Dog Food Quail 14oz

            $59.00

            Primal Raw Frozen Dog Quail Patties 6lb

            $87.00

            Primal Raw Buffalo Center Cut Marrow Bone

            $17.00

            Primal Raw Meaty Bones Turkey Necks 3ct

            $22.00

            Primal Raw Meaty Bones Chicken Backs 4ct

            $12.00

            Primal Raw Frozen Dog Chicken Necks 6 Pk

            $12.00

            Primal Cat Turkey 14oz Freeze-Dried Nuggets

            $0.00

            Primal Cat Pork 14oz Freeze-Dried Nuggets

            $45.00

            Primal Cat Chicken Salmon 14oz Freeze-Dried Cat Food

            $45.00

            Primal Cat Beef Salmon 14oz Freeze-Dried

            $44.00

            Primal Raw Goat Milk 16oz

            $14.00

            Primal Raw Frozen Dog Turkey & Sardine Patties 6lb

            $53.00

            Primal Pronto Raw Frozen Food Dog Lamb Formula Bites For Dogs 4lb

            $42.00

            Primal Pronto Raw Frozen Food Dog Duck Formula Bites For Dogs 4lb

            $54.00

            Primal Raw Frozen Cat Turkey Nuggets 3lb

            $29.00

            Primal Pronto Raw Frozen Rabbit Formula Bites For Cats 1lb

            $19.00

            Primal Freeze-Dried Dog Food Chicken 14oz

            $35.00

            Primal Freeze-Dried Dog Turkey Sardine 14oz

            $45.00

            Primal Freeze-Dried Dog Food Pork 14oz

            $45.00

            Primal Raw Bone Broth Turkey 20oz

            $14.00

            Primal Raw Bone Broth Chicken 20oz

            $14.00

            Primal Raw Bone Broth Beef 20oz

            $14.00

            Primal Pronto Raw Frozen Food Dog Turkey/Sardine Formula Bites For Dogs 4lb

            $39.00

            Primal Raw Frozen Cat Venison Nuggets 3lb

            $44.00

            Primal Raw Frozen Cat Rabbit Nuggets 3lb

            $45.00

            Primal Pronto Raw Frozen Food Dog Beef Formula Bites For Dogs 4lb

            $41.00

            Primal Pronto Raw Frozen Food Dog Chicken Bites 4lb

            $38.00

            Primal Pronto Raw Frozen Food Dog Pork Formula Bites For Dogs 4lb

            $42.00

            Primal Raw Frozen Dog Beef Nugget 3lb

            $25.00

            Primal Raw Frozen Dog Chicken Nugget 3lb

            $26.00

            Primal Raw Frozen Dog Pork Nuggets 3lb

            $28.00

            Primal Raw Frozen Dog Rabbit Nuggets 3lb

            $48.00

            Primal Raw Frozen Dog Venison Nugget 3lb

            $43.00

            Primal Pronto Raw Frozen Turkey Formula Bites For Cats 1lb

            $12.00

            Primal Raw Frozen Dog Lamb Patties 6lb

            $52.00

            Primal Raw Frozen Dog Venison Patties 6lb

            $79.00

            Primal Raw Frozen Dog Turkey & Sardine Nuggets 3lb

            $28.00

            Primal Raw Frozen Dog Pork Patties 6lb

            $52.00

            Primal Raw Frozen Dog Lamb Femur 2 Pk

            $15.00

            Primal Raw Frozen Dog Duck Patties 6lb

            $76.00

            Primal Raw Frozen Dog Chicken Patties 6lb

            $48.00

            Primal Pronto Pork 1lb Raw Frozen Food Cat

            $13.00

            Primal Pronto Raw Frozen Cat Chicken Salmon Formula Bites 1lb

            $12.00
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