Primal

23 products

In early 2000, our founder Matt Koss discovered that his dog, Luna, was displaying early signs of renal failure. After exhausting all other methods, Matt took the advice of a holistic veterinarian who recommended switching Luna to a diet based on bones and raw food (also known as BARF or Biologically Appropriate Raw Food), which mimics how an animal would consume food in the wild.


With a renewed sense of hope, Matt created his own species appropriate pet food for Luna. After a short time on the new raw diet, not only did her appetite drastically improve, but she also showed an increase in energy and overall happiness. After seeing the powerful results of raw feeding firsthand, Matt set out to bring Primal to market so that other pets could enjoy a happier, healthier, more vibrant life.

SUPERIOR NUTRITION, UNLEASHED.

Since refining and enhancing Matt’s first homemade recipe, our mission has been focused on elevating the health of pets through species appropriate nutrition. As passionate pet owners, we understand the care and concern that goes into choosing a source of nutrition for your companion. That’s why we’ve developed products that make it easier than ever to keep your pet’s diet as close to nature as possible.

Showing 1 - 23 of 23 products
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Primal Beef Chips Dog Treat 3oz
Primal Turkey Chips Dog Treat 4oz
Primal Pork Chips Dog Treat 4oz
Primal Raw Frozen Edible Elixir
Primal Pronto 1Lb Raw Frozen Cat Food
Primal Raw Goat Milk
Primal Raw Bone Broth 20oz
Primal Turkey & Sardine Raw Frozen Dog Food
Primal Rabbit Raw Frozen Dog Food
Primal Venison Raw Frozen Dog Food
Primal Pheasant Raw Frozen Dog Food
Primal Duck Raw Frozen Dog Food
Primal Freeze-Dried Dog Food Duck
Primal Freeze-Dried Dog Food Chicken
Primal Raw Freeze-Dried Dog Food Beef
Primal Raw Freeze-Dried Beef/Salmon Cat Food

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