Primal

In early 2000, our founder Matt Koss discovered that his dog, Luna, was displaying early signs of renal failure. After exhausting all other methods, Matt took the advice of a holistic veterinarian who recommended switching Luna to a diet based on bones and raw food (also known as BARF or Biologically Appropriate Raw Food), which mimics how an animal would...
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Primal Pronto Raw Freeze-Dried Puppy Recipe Dog Food
7oz, 16oz

Primal Pronto Raw Freeze-Dried Puppy Recipe Dog Food

$24.99 USD$48.99 USD
(0)
FREEZE-DRIED RAW PRONTO A complete & balanced, safe raw diet. Available in Adult & Puppy formulas, specially crafted with high-quality proteins & certified organic produce for tailored, whole-food nutrition. Easy...
Primal Pronto Raw Freeze-Dried Pork Dog Food
7oz, 16oz

Primal Pronto Raw Freeze-Dried Pork Dog Food

$24.99 USD$48.99 USD
(0)
FREEZE-DRIED RAW PRONTO A complete & balanced, safe raw diet. Available in Adult & Puppy formulas, specially crafted with high-quality proteins & certified organic produce for tailored, whole-food nutrition. Easy...
Primal Pronto Raw Freeze-Dried Lamb Dog Food
7oz, 16oz

Primal Pronto Raw Freeze-Dried Lamb Dog Food

$24.99 USD$48.99 USD
(0)
FREEZE-DRIED RAW PRONTO A complete & balanced, safe raw diet. Available in Adult & Puppy formulas, specially crafted with high-quality proteins & certified organic produce for tailored, whole-food nutrition. Easy...
Primal Pronto Raw Freeze-Dried Chicken Dog Food
7oz, 16oz

Primal Pronto Raw Freeze-Dried Chicken Dog Food

$24.99 USD$48.99 USD
(0)
FREEZE-DRIED RAW PRONTO A complete & balanced, safe raw diet. Available in Adult & Puppy formulas, specially crafted with high-quality proteins & certified organic produce for tailored, whole-food nutrition. Easy...
Primal Pronto Raw Freeze-Dried Beef Dog Food
7oz, 16oz

Primal Pronto Raw Freeze-Dried Beef Dog Food

$24.99 USD$48.99 USD
(0)
FREEZE-DRIED RAW PRONTO A complete & balanced, safe raw diet. Available in Adult & Puppy formulas, specially crafted with high-quality proteins & certified organic produce for tailored, whole-food nutrition. Easy...
Primal Give Pieces A Chance Chicken Jerky Treats for Cats 2oz

Primal Give Pieces A Chance Chicken Jerky Treats for Cats 2oz

$9.99 USD
(0)
These sweet & savory jerky pieces are crafted with thoughtfully-sourced chicken, organic sweet potato, and wholesome Primal Bone Broth for a chewy, irresistible treat your cat can enjoy over &...
Primal Liver Laugh Love Pork Freeze-Dried Cat Treats 1oz

Primal Liver Laugh Love Pork Freeze-Dried Cat Treats 1oz

$9.99 USD
(0)
Thoughtfully-sourced pork & pork liver are gently freeze-dried to perfection, blended with immunity-supporting probiotics for a crunchy, irresistible snack your cat is sure to Liver, Laugh, Love. Crunchy texture High-protein...
Primal Chicken & Goat Milk Freeze-Dried Cat Treats 1oz

Primal Chicken & Goat Milk Freeze-Dried Cat Treats 1oz

$9.99 USD
(0)
With thoughtfully-sourced chicken & goat milk, blended with probiotics for immunity support, we think your cat will agree: these treats are the Greatest of All Time. Crunchy textureHigh-protein snack with...
Primal Let's All Get A Lung Dehydrated Treats 1oz

Primal Let's All Get A Lung Dehydrated Treats 1oz

$10.99 USD
(0)
Only one ingredient!These thoughtfully-sourced, single-ingredient treats are gently dehydrated to perfection for a puffy, irresistible snack that your pup is sure to love. Puffy texture Single-ingredient, high protein snack Free...
Primal FriendChips Matter Clean Jerky Treats 4oz

Primal FriendChips Matter Clean Jerky Treats 4oz

$14.99 USD
(0)
FriendChips Matter are the same thoughtfully-crafted jerky recipe as Give Pieces a Chance in a larger size, perfect for a high-value reward.These sweet & savory jerky chips are crafted with...
Primal Liver Laugh Love Freeze-Dried Dog Treats 1.5oz

Primal Liver Laugh Love Freeze-Dried Dog Treats 1.5oz

$14.99 USD
(0)
Primal Freeze-Dried Dog Treats 2oz Thoughtfully-sourced proteins & super-palatable liver are gently freeze-dried to perfection, blended with gut-supporting probiotics for a crunchy, irresistible snack your pet is sure to Liver,...
Primal Freeze-Dried Goat Milk Dog Treats 2oz

Primal Freeze-Dried Goat Milk Dog Treats 2oz

$14.99 USD
(0)
Primal Goat Milk Crunchy Dog Treats 2oz These freeze-dried morsels are crafted with simple, ethically-sourced proteins, real-food inclusions, goat milk, and probiotics to support digestion & immunity. Crunchy texture High-protein...
Primal Freeze-Dried Cupboard Cuts Toppers Chicken
3.5oz, 18oz

Primal Freeze-Dried Cupboard Cuts Toppers Chicken

$16.99 USD$52.99 USD
(0)
Add a boost of nutrition to any diet with these shelf-stable, easy-to-use toppers, made with high-quality meats & certified organic produce. Fresh chicken & chicken liver for superior levels of...
Primal Freeze-Dried Cupboard Cuts Toppers Fish
3.5oz, 18oz

Primal Freeze-Dried Cupboard Cuts Toppers Fish

$16.99 USD$52.99 USD
(0)
Add a boost of nutrition to any diet with these shelf-stable, easy-to-use toppers, made with high-quality meats & certified organic produce. Wild-caught Sardines, Anchovies, & Pollock for superior levels of...
Primal Freeze-Dried Cupboard Cuts Toppers Pork
3.5oz, 18oz

Primal Freeze-Dried Cupboard Cuts Toppers Pork

$16.99 USD$52.99 USD
(0)
Add a boost of nutrition to any diet with these shelf-stable, easy-to-use toppers, made with high-quality meats & certified organic produce. Fresh, crate-free Pork for superior levels of selenium, iron,...
Primal Freeze-Dried Cupboard Cuts Toppers Beef
3.5oz, 18oz

Primal Freeze-Dried Cupboard Cuts Toppers Beef

$16.99 USD$52.99 USD
(0)
Primal Freeze-Dried Cupboard Cuts Toppers Beef Fresh Turkey for superior levels of selenium, iron, and Vitamins B3 & B6! Certified organic produce for antioxidants and phytonutrients Probiotics for safety INGREDIENTS Turkey,...
Primal Split Elk Antler Dog Chew
Small 4-5", Medium 6-7", Large 8-9", XL 10+"

Primal Split Elk Antler Dog Chew

$19.99 USD$44.99 USD
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Sourced from the forest floor, these naturally shed antlers are handcrafted for pet size & safety for a perfect chew. Elk antlers are available in Small, Medium, Large and XL...
Primal Amazebalm Full Spectrum Hemp with CBD Oil for Dogs 150mg 1oz

Primal Amazebalm Full Spectrum Hemp with CBD Oil for Dogs 150mg 1oz

$38.99 USD
(0)
Great for Chapped Paws Protects from Elements Soothes Dryness This blend of soothing butters and essential oils, as well as 150mg full-spectrum CBD, can help to mitigate occasional discomfort and...
Primal Broad Spectrum Mushroom & Hemp with CBD Oil 1oz
Small 100mg, Medium 250mg, Large 500mg, Giant 1000mg

Primal Broad Spectrum Mushroom & Hemp with CBD Oil 1oz

$34.99 USD$86.99 USD
(0)
Primal Broad Spectrum Mushroom & Hemp with CBD Oil Calming Effect Immune Support Fast-Acting Our Broad Spectrum Mushroom & Hemp Oil is organically grown and can be given with meals...
Primal Broad Spectrum Mushroom & Hemp with CBD Duck Chewables for Dogs
Small 1mg, Medium 3mg, Large 6mg, Small 1mg Trial Size, Medium 3mg Trial Size, Large 6mg Trial Size, Small 1 mg Trial 10pk, Medium 3mg Trial 10pk

Primal Broad Spectrum Mushroom & Hemp with CBD Duck Chewables for Dogs

$4.99 USD$52.99 USD
(0)
Primal Broad Spectrum Mushroom & Hemp with CBD Duck Chewables for Dogs Immune Support Stress Management With Ashwagandha Our soft chews with Broad-Spectrum CBD, Ashwagandha, and our proprietary blend of...
Primal Pronto Raw Frozen Dog Food .75lb

Primal Pronto Raw Frozen Dog Food .75lb

$6.99 USD
(0)
Primal Pronto Raw Frozen Dog Food .75lb Raw feeding doesn't get any easier than this! Using the same formulations as our Raw Frozen varieties, Primal Pronto Formula is a revolutionary...
Primal Raw Frozen Goat Milk + 32oz

Primal Raw Frozen Goat Milk + 32oz

$20.99 USD
(0)
Primal Raw Frozen Goat Milk + 32oz A nutrient-rich hydration option that’s packed with vitamins, minerals, electrolytes, and more—the “universal milk”! Suitable for dogs or cats.  Manufactured in USA No...
Primal Butcher's Blend Raw Frozen Toppers for Dogs & Cats 2LB

Primal Butcher's Blend Raw Frozen Toppers for Dogs & Cats 2LB

$16.99 USD
(0)
Easy to scoop, quick to thaw, ADD-ON to diets! New Primal Toppers come in two blends: Market Mix and Butcher's Blend. Available in Beef, Chicken, Lamb, Pork, Sardine, and Turkey....
Primal Market Mix with Fresh Product Raw Frozen Toppers for Dogs & Cats 5LB

Primal Market Mix with Fresh Product Raw Frozen Toppers for Dogs & Cats 5LB

$29.99 USD
(0)
Primal Market Mix with Fresh Product Raw Frozen Toppers for Dogs & Cats 5LB Top off your dog's favorite meal! Market Mix Benefits: 85% Meat, Organ and Bone 15% Fresh...
Primal Raw Goat Milk for Cat & Dog
16oz, 32oz

Primal Raw Goat Milk for Cat & Dog

$10.99 USD$20.99 USD
(0)
Primal Raw Goat Milk 16oz A nutrient-rich hydration option that’s packed with vitamins, minerals, electrolytes, and more—the “universal milk”! Suitable for dogs or cats.  Blend of three beneficial microorganisms deliver...
Primal Raw Frozen Cat Food

Primal Raw Frozen Cat Food

$29.99 USD$45.99 USD
(0)
 Primal Raw Frozen Cat 3Lb Nuggets  A complete & balanced raw food diet—without having to grind, chop, measure, or mix the ingredients yourself. Complete & Balanced High-Quality Protein Pre-measured Manufactured...
Primal Pronto Raw Frozen Dog Food 4lb

Primal Pronto Raw Frozen Dog Food 4lb

$40.99 USD$45.99 USD
(0)
Primal Pronto Raw Frozen Dog Food 4lb Raw feeding doesn't get any easier than this! Using the same formulations as our Raw Frozen varieties, Primal Pronto Formula is a revolutionary...
Primal Raw Bone Broth 20oz

Primal Raw Bone Broth 20oz

$16.99 USD
(0)
BOWL BOOSTERSGive your pup’s bowl a boost of fresh food nutrition with our collection of toppers and hydration, whether their diet is canned, kibble, raw, or a mix of all!BONE...
Primal Turkey & Sardine Raw Frozen Dog Food 3LB - Paw Naturals
3lb, 6lb

Primal Raw Frozen Turkey & Sardine Dog Food

$27.99 USD$51.99 USD
(0)
  RAW FROZEN CANINE TURKEY & SARDINE FORMULA   Our complete & balanced Raw Frozen Formula – in a larger portion that’s ideal for larger dogs or multi-dog families. Made...
Primal Rabbit Raw Frozen Dog Food 3LB - Paw Naturals
3lb, 6lb

Primal Raw Frozen Rabbit Dog Food

$44.99 USD$74.99 USD
(0)
RAW FROZEN CANINE RABBIT FORMULA A complete & balanced raw food diet—without having to grind, chop, measure, or mix the ingredients yourself. Made with high-quality protein and Certified Organic produce,...
Primal Pork Raw Frozen Dog Food 3LB - Paw Naturals
3lb, 6lb

Primal Raw Frozen Pork Dog Food

$28.99 USD$51.99 USD
(0)
RAW FROZEN CANINE PORK FORMULA Fresh pork for superior levels of amino and essential fatty acids Organic produce for food-derived vitamins A, B-complex, C, and D Finely ground, fresh pork...
Primal Chicken Raw Frozen Dog Food - Paw Naturals
3lb, 6lb

Primal Raw Frozen Chicken Dog Food

$26.99 USD$49.99 USD
(0)
RAW FROZEN CANINE CHICKEN FORMULA Complete & Balanced Formula Made with high-quality protein Organic produce for food-derived vitamins A, B-complex, C, and D Finely ground, fresh chicken bones for optimum...
Primal Beef Raw Frozen Dog Food 3LB - Paw Naturals
3lb, 6lb

Primal Raw Frozen Beef Dog Food

$28.99 USD$49.99 USD
(0)
RAW FROZEN CANINE BEEF FORMULA Made with high-quality protein Certified Organic produce Manufactured in USA Grass Fed Beef Ethically Raised No synthetic vitamins Finely ground, fresh beef bones for optimum...
Primal Venison Raw Frozen Dog Food - Paw Naturals
3lb, 6lb

Primal Raw Frozen Venison Dog Food

$44.99 USD$74.99 USD
(0)
  RAW FROZEN CANINE VENISON FORMULA Our complete & balanced Raw Frozen Formula – in a larger portion that’s ideal for larger dogs or multi-dog families. Made with high-quality protein...
Primal Quail Raw Frozen Dog Food - Paw Naturals
3lb, 6lb

Primal Raw Frozen Quail Dog Food

$36.99 USD$69.99 USD
(0)
  RAW FROZEN CANINE QUAIL FORMULA A complete & balanced raw food diet—without having to grind, chop, measure, or mix the ingredients yourself. Made with high-quality protein and Certified Organic...
Primal Lamb Raw Frozen Dog Food - Paw Naturals
3lb, 6lb

Primal Raw Frozen Lamb Dog Food

$28.99 USD$51.99 USD
(0)
  RAW FROZEN CANINE LAMB FORMULA Fresh lamb for superior levels of amino and essential fatty acids Organic produce for food-derived vitamins A, B-complex, C, and D Finely ground, fresh...
Primal Duck Raw Frozen Dog Food 3LB - Paw Naturals
3lb, 6lb

Primal Raw Frozen Duck Dog Food

$36.99 USD$69.99 USD
(0)
RAW FROZEN CANINE DUCK FORMULA Complete & Balanced Formula Made with high-quality protein Fresh chicken for superior levels of amino and essential fatty acids Finely ground, fresh chicken bones for...
Primal Raw Freeze-Dried Turkey Cat Food - Paw Naturals
14oz, 5.5oz

Primal Raw Freeze-Dried Turkey Cat Food

$22.99 USD$44.99 USD
(0)
Description Primal Turkey Formula Nuggets Grain-Free Raw Freeze-Dried Cat Food offers your hungry kitty all the benefits of a safe and wholesome raw-food dietwithout you having to grind, chop, measure...
Primal Freeze-Dried Dog Turkey Sardine 14oz - Paw Naturals
14oz, 5oz

Primal Raw Freeze-Dried Dog Food Turkey Sardine

$19.99 USD$39.99 USD
(0)
Primal Freeze-Dried Dog Food Turkey Sardine Shelf-stable and ready to serve – just portion, shred, and rehydrate with water, Bone Broth, or Raw Goat Milk. Made with high-quality protein and...
Primal Raw Freeze-Dried Dog Food Venison
14oz

Primal Raw Freeze-Dried Dog Food Venison

$49.99 USD
(0)
Primal Freeze Dried Dog Food Venison 14oz Shelf-stable and ready to serve – just portion, shred, and rehydrate with water, Bone Broth, or Raw Goat Milk. Made with high-quality protein...
Primal Raw Freeze-Dried Dog Food Rabbit
14oz

Primal Raw Freeze-Dried Dog Food Rabbit

$49.99 USD
(0)
Primal Freeze-Dried Dog Food Rabbit Shelf-stable and ready to serve – just portion, shred, and rehydrate with water, Bone Broth, or Raw Goat Milk. Made with high-quality protein and Certified...
Primal Freeze-Dried Dog Food Pork 14oz - Paw Naturals
14oz, 5oz

Primal Raw Freeze-Dried Dog Food Pork

$19.99 USD$39.99 USD
(0)
Primal Freeze-Dried Dog Food Pork Shelf-stable and ready to serve – just portion, shred, and rehydrate with water, Bone Broth, or Raw Goat Milk. Made with high-quality protein and Certified...
Primal Freeze-Dried Dog Food Lamb 14oz - Paw Naturals
14oz, 5oz

Primal Raw Freeze-Dried Dog Food Lamb

$19.99 USD$39.99 USD
(0)
Primal Freeze-Dried Dog Food Lamb Shelf-stable and ready to serve – just portion, shred, and rehydrate with water, Bone Broth, or Raw Goat Milk. Made with high-quality protein and Certified...
Primal Freeze-Dried Dog Food Duck 14oz - Paw Naturals
14oz

Primal Raw Freeze-Dried Dog Food Duck

$48.99 USD
(0)
Primal Freeze-Dried Dog Food Duck Shelf-stable and ready to serve – just portion, shred, and rehydrate with water, Bone Broth, or Raw Goat Milk. Made with high-quality protein and Certified...
Primal Freeze-Dried Dog Food Chicken 14oz - Paw Naturals
14oz, 5oz

Primal Raw Freeze-Dried Dog Food Chicken

$19.99 USD$39.99 USD
(0)
Primal Freeze-Dried Dog Food Chicken Shelf-stable and ready to serve – just portion, shred, and rehydrate with water, Bone Broth, or Raw Goat Milk. Made with high-quality protein and Certified...
Primal Raw Freeze-Dried Dog Food Beef 14oz - Paw Naturals
14oz, 5oz

Primal Raw Freeze-Dried Dog Food Beef

$19.99 USD$39.99 USD
(0)
RAW FREEZE-DRIED CANINE BEEF FORMULA Shelf-stable and ready to serve in minutes—just portion, shred, and rehydrate with warm water, Bone Broth, or Raw Goat Milk. Fresh beef for superior levels...
Primal Raw Freeze-Dried Pork Cat Food
14oz, 5.5oz

Primal Raw Freeze-Dried Pork Cat Food

$20.99 USD$44.99 USD
(0)
Primal Cat Pork Freeze Dried Primal Pork Formula Nuggets Grain-Free Raw Freeze-Dried Cat Food offers your hungry kitty all the benefits of a safe and wholesome raw-food dietwithout you having...
Primal Raw Freeze-Dried Duck Cat Food - Paw Naturals
14oz, 5.5oz

Primal Raw Freeze-Dried Duck Cat Food

$26.99 USD$59.99 USD
(0)
Description Primal Duck Formula Nuggets Grain-Free Raw Freeze-Dried Cat Food offers your hungry kitty all the benefits of a safe and wholesome raw-food dietwithout you having to grind, chop, measure...
Primal Frozen Beef Marrow Bone
Small 1pk, Medium 1pk, Large 1pk, 2" 6pk

Primal Frozen Beef Marrow Bone

$4.99 USD$27.99 USD
(0)
RAW RECREATIONAL BEEF MARROW BONES  A long lasting and entertaining raw treat!  Natural source of protein and fat Promotes dental health Beef raised in the United States without antibiotics or...

In early 2000, our founder Matt Koss discovered that his dog, Luna, was displaying early signs of renal failure. After exhausting all other methods, Matt took the advice of a holistic veterinarian who recommended switching Luna to a diet based on bones and raw food (also known as BARF or Biologically Appropriate Raw Food), which mimics how an animal would consume food in the wild.


With a renewed sense of hope, Matt created his own species appropriate pet food for Luna. After a short time on the new raw diet, not only did her appetite drastically improve, but she also showed an increase in energy and overall happiness. After seeing the powerful results of raw feeding firsthand, Matt set out to bring Primal to market so that other pets could enjoy a happier, healthier, more vibrant life.

SUPERIOR NUTRITION, UNLEASHED.

Since refining and enhancing Matt’s first homemade recipe, our mission has been focused on elevating the health of pets through species appropriate nutrition. As passionate pet owners, we understand the care and concern that goes into choosing a source of nutrition for your companion. That’s why we’ve developed products that make it easier than ever to keep your pet’s diet as close to nature as possible.