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Dog noses are 10,000x more powerful than a human’s, and dogs experience the world through scent. Playology embedded the all-natural scents that dogs love in each of their toys. As your dog chews, those tiny scent particles are released for their olfactory enjoyment, but barely enough for you to smell. Dogs use their super powerful noses to enjoy the scent – what they really love – instead of relying on fattening treats. Because the scents are embedded directly into the material of each Playology toy, your pooch will enjoy chewing and sniffing over and over again.