Soggy Doggy Productions opened in 2010, thanks to my four kids and unruly rescue pup, Buddy. The original Soggy Doggy Doormat® was created out of necessity. No matter how many rags, towels, and mats I left by the back door there was an endless mess in my house. And no matter how many times I begged or yelled, my kids would not use the old towels to wipe Buddy’s paws. After searching pet stores and hardware stores for a viable solution and coming up empty handed, I decided to make my own doormat specifically for wet, dirty dog paws. Inspiration struck at a kids' swim meet when I watched a small child dry his entire body with one divers shammy. After many rounds of experimentation, I found the perfect material blend was the microfiber chenille shag. Its "noodley" fibers not only make it exceptionally absorbent, but they also snag a tremendous amount of debris (note to moms: great for snowy boots and dirty cleats, especially those used on crushed-rubber turf fields). We were all astounded by the shag's absorbency and dirt-catching ability. But best of all? Buddy fell in love with his super-soft doormat. So much so that he insisted on using it as bed! And from there grew the inspiration for the rest of the Soggy Doggy products. That’s the story behind the Soggy Doggy Doormat® — four untrainable children, one messy dog, and a simple idea.