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Chris and Ellen Lawson founded Fluff & Tuff in 2010. They are both lifelong dog lovers, and the inspiration for Fluff & Tuff actually came from their own experience.
After years of buying ordinary plush toys and seeing their dogs either tear them up too quickly or simply lose interest in them, Ellen began to wonder why all of the plush toys available for dogs were so cheaply made – especially when there were plenty of well-made plush toys for children.
After some more pondering, research, and collaboration with Chris and a friend who happened to be in the business of making plush toys for kids, the Fluff & Tuff concept came to life: well-designed, irresistible and durable plush toys for dogs made from high-quality materials that meet the same high standards as plush toys for kids.