Who we are, what we do, and why we’re passionate about raw pet food.

We’d prefer to simply talk about the joy that healthy dogs and cats bring to our lives. But, since you’re here, you might be looking for some details about Vital Essentials^®.

Well, we’re a pioneer in the raw pet food industry. Our family-owned company, located in Green Bay, Wisconsin, produces high-quality raw frozen and freeze-dried pet food, snacks, and treats.

Vital Essentials uses only USDA inspected animal protein proudly made and packaged in the heartland of the U.S.A.