Brand Spotlight - Pride+Groom


Brand Spotlight - Pride+Groom

Brand Spotlight - Pride+Groom

The four women who founded Pride+Groom wanted grooming products for their dogs that were as high-quality as the luxury hair products they used themselves, so they created the first clean beauty brand for dogs. Their products got noticed by one famous dog and were included in Oprah’s Favorite Things list for 2020!   

Pride+Groom shampoos and conditioners use all-natural and sustainable ingredients. They’re full of essential oils, like avocado oil, coconut oil and jojoba seed oil and never contain parabens, sulphates, silicones, toxins, dyes or gluten.

When we buy shampoos for ourselves, we look for products formulated for our hair type, so why should dog shampoos be one size fits all? Pride+Groom developed coat-specific shampoos to keep your dog looking and feeling great. 

  • The Shedder is for dogs with fur, instead of hair. Dogs who shed also tend to have more dander, so this shampoo moisturizes and nourishes pups’ skin and coat.
  • The Non Shedder is for non-shedding dogs with hair coats. This formula hydrates and smooths the coat and skin for a shiny and healthy hair-coat. 
  • The Sensitive One is a mild and calming shampoo that soothes and regulates sensitive skin. It’s also perfect for puppies, older dogs, and dogs that are bathed frequently.
  • The Final Coat conditioner works with all coat types to detangle and nourish your dog’s fur and keep their coat shiny and manageable.

When you snuggle your pet you want them to smell and feel their best, especially if they share the couch or your bed! Some pet shampoos have strong chemical fragrances, but Pride+Groom shampoos and conditioners have a light, fresh and clean signature scent.

Pride+Groom donates a portion of their proceeds to animal welfare groups and provides grooming products to animal shelters, so every purchase will help another dog find their furever home!  


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