Innova Low Fat Dog Food

Healthy Food for Less Active Dogs or Those That Are Overweight

Innova Low Fat Adult Dry Dog Food is formulated
with 40% less fat than regular Innova Adult Dog Food. But you'll be
happy to know that Innova Low Fat Dog Food maintains all of the
healthful Innova ingredient features and nutritional benefits that
you've come to expect. It includes fresh, wholesome, nutritious
ingredients from each of the basic five food groups: meats, vegetables,
fruits, dairy and grains! Innova Low Fat Dog Food uses high-quality
turkey and chicken which are both very digestible sources of protein.

Animal Feeding tests using AAFCO procedures substantiate that Innova
Low Fat Adult Dog Food provides complete and balanced nutrition for
maintenance.

Innova Low Fat Adult Dry Dog Food is available in 6 lb., 15 lb., and 30 lb. packages.

Ingredients

Turkey

Turkey is the clean combination of flesh and skin with or without
accompanying bone, derived from the parts or whole carcasses of turkey
or a combination of thereof - exclusive of feathers, heads, feet, and
entrails.

The turkey Natura uses is not only human-grade, but also tested to
be free of hormones, antibiotics and pesticides, as well as chemical
preservatives such as BHA, BHT and ethoxyquin. This is an important
distinction because manufacturers are not required to list substances
that are present in the ingredients when they go into the pet food.

Chicken

Chicken is the clean combination of flesh and skin with or without
accompanying bone, derived from the parts or whole carcasses of chicken
- exclusive of feathers, heads, feet, and entrails.

The chicken Natura uses is not only human-grade, but also tested to
be free of hormones, antibiotics and pesticides, as well as chemical
preservatives such as BHA, BHT and ethoxyquin. Natura does not add
these harmful ingredients, and they are not present in the ingredients
we use. This is an important distinction, because manufacturers are not
required to list substances that are present in the ingredients when
they go into the pet food.

Barley

Barley is a major food and animal feed crop, a member of the grass family Poaceae.

Ground barley is the entire barley kernel, ground or chopped.

Ground Barley is a good quality source of carbohydrates. Because
Natura uses the entire barley kernel, it contributes additional
protein, barley oil, bran, vitamins and minerals to the diet.

Brown Rice

Potatoes

Potatoes are whole, freshly cooked, Idaho russet potatoes that include the skins.

Natura uses only whole, freshly steam cooked potatoes. They are not
pre-processed, so they retain all of their important nutrients
(including 'protector' antioxidants).

Potatoes provide B vitamins, carbohydrates, zinc, vitamin C, copper,
iron, magnesium, niacin and potassium. Natura uses only fresh, whole
fruits and vegetables, just like you would buy at the grocery store.

Rice

Rice, unless listed as brown rice, is the de-hulled rice kernel, without the bran -- known as white rice.

Rice, in its whole form, is a high quality source of carbohydrates,
protein and fiber. This is in contrast to fractionated grain
ingredients used by some manufacturers such as rice polishings, rice
bran, or brewers rice which have been leeched of much of their nutrient
value.

Chicken Meal

Chicken meal is the dry rendered (cooked down) product from a
combination of clean flesh and skin with or without accompanying bone,
derived from the parts of whole carcasses of chicken -- exclusive of
feathers, heads, feet, or entrails.

Chicken meal is considered to be the single best source of protein
in commercial pet foods. Natura uses high-quality, low ash chicken meal
extensively. This ingredient is very digestible, very palatable, and
very expensive.

Pea Fiber

Pea Fiber is an all-natural dietary supplement which can enhance the
amount of vegetable fiber that most diets lack. Fiber is essential to
good health and proper digestion. A Fiber-rich diet has also been shown
to reduce cholesterol, thereby improving cardiovascular health.

Pea Fiber has been shown to absorb fat at a higher rate than many
other sources of Fiber. Fiber is important in the diet to prevent
disease, sickness, constipation, and improve overall health.

Herring Meal

Herring meal is the clean, rendered (cooked down), dried ground tissue
of undecomposed whole herring or herring cuttings, either or both, with
or without the extraction of part of the oil.

Herring meal is a good source of Omega 3 essential fatty acids.
Natura uses the whole herring including the oil from this excellent
food fish in our cat and dog food products.

Chicken Fat

Chicken fat is obtained from the tissues of chickens in the commercial process of rendering or extracting.

Chicken fat is the highest of all animal sources in linoleic acid
(over 23%), an important element for skin and coat health. Because
Natura uses such high-quality chicken, this is a high-quality source of
fat.

Flaxseed Meal

Flaxseed meal is a good source of Omega 6 and Omega 3 essential fatty
acids. These fatty acids help produce the soft, luxuriant coat that
Natura foods are known for.

Natural Flavors

Natural flavors are minimally processed flavor ingredients that do not
contain synthetic or artificial components and are made from the same
animal species on which the formula is based.

Apples

Apples are an excellent source of dietary fiber. About 81% of the fiber
is soluble; most of it is of a type called pectin. Apples provide both
soluble and insoluble fiber, some vitamin C and beta carotene, and
potassium and boron.

Natura uses this nutritious fruit in its whole form to obtain all of its wholesome nutrients.

Carrots

Carrots are the roots of the carrot plant, and a member of the parsley family.

Innova dog and cat foods contain whole steamed, carrots which are free of pesticides.

Cottage Cheese

Cottage cheese is the result of separating milk or cream into curds and
whey. The curds are drained and pressed to form the soft, white,
spoonable cheese.

Cottage cheese is an excellent source of calcium, phosphorus,
protein and vitamins. Natura uses table-quality cottage cheese,
straight from its retail container. The cottage cheese has only trace
amounts of lactose and because of its limited inclusion in the formula,
the ultimate amount of lactose in the finished product is insignificant
and would not be in sufficient supply to cause an intolerance problem.

Sunflower Oil

Sunflower oil is obtained by extracting oil from sunflower seeds.

Sunflower oil has a high concentration of linoleic acid (73%), which
is important for good skin and coat health. Natura uses sunflower oil
that has been cold-pressed and protected from exposure to heat and
light. This very high quality, very palatable fat is used in California
Natural and Innova formulations.

Alfalfa Sprouts

Alfalfa sprouts are a member of the pea family.

Alfalfa sprouts are rich sources of antioxidants, anti-carcinogens,
phytochemicals, enzymes, trace minerals and numerous other living
nutrients which work against toxins, resist cell mutation and
invigorate the body's immune system. One of the phytochemicals
contained in alfalfa sprouts is 'saponins'. Saponins lower the "bad"
cholesterol and fat but not the "good" HDL fats. Sprouts are good
sources of vitamin C, folate, beta carotene and niacin.

Egg

Eggs are an excellent source of protein, with naturally occurring
complex combinations of amino acids. Natura uses only human-grade whole
eggs in our products.

Garlic

Garlic is the whole clove of the garlic plant.

Garlic is valued for its anti-oxidant properties, as well as its enjoyable flavor.

Dicalcium Phosphate

Dicalcium phosphate provides both calcium and phosphorus, which are
vital for building and maintaining strong bones and teeth. Calcium also
regulates heartbeat and other muscle contractions and is necessary for
proper blood clotting. Phosphorus plays an important part in the body's
energy production.

Potassium Chloride

A chemical compound, KCl, a colorless or white, cubic, crystalline
compound that closely resembles common salt (sodium chloride). It is
soluble in water, alcohol, and alkalies.

Potassium plays various roles in metabolism and body functions. It
assists in the regulation of the acid-base balance and water balance in
the blood and the body tissue. It assists in protein synthesis from
amino acids and in carbohydrate metabolism.

Chicory Root Extract

Chicory Root Extract is primarily composed of the polysaccharide
inulin, which has been extracted from the root by a mechanical process.
Chicory Root is a thick-rooted blue-flowered European perennial
composite herb widely grown for its roots and as a salad plant.

Commonly known as a "prebiotic," the inulin derived from the Chicory
Root is a fructooligosaccharide added to accomplish the same purpose as
supplementing probiotics. The prebiotic feeds the "good bacteria" and
hinders the growth of bad bacteria in the pet's digestive tract.

Direct-Fed Microbials

L-Carnitine

Carnitine, or L-carnitine, is a vitamin-like compound made in the body
from the amino acids lysine and methionine. It is found in
animal-based, not plant-based, sources of protein.

L-carnitine has been used to help with fat metabolism, and recent
scientific studies indicate that it helps reduce weight in overweight
dogs and cats.

Lecithin

Lecithin is a specific phospholipid and the principal constituent of crude phosphatides derived from oil-bearing seeds.

Lecithin is essential for normal fatty acid transport within cells.
It is obtained chiefly from soybeans, corn and egg yolk. Natura uses
whole grains, fresh fruits and natural protein sources which provide
all the essential fatty acids, vitamins and minerals necessary for the
life and health of our pets.

Rosemary Extract

Rosemary is an evergreen shrub of Rosemarinus Officinalis.

Rosemary, along with its cancer prevention properties, is a highly effective preservative.

Vitamins/Minerals

Vitamins are organic compounds that function as parts of enzyme systems
essential for the transmission of energy and the regulation of
metabolisms of the body. Minerals are inorganic substances essential
for a host of vital processes within the body.

AAFCO regulates minimum standard quantities of vitamins and minerals
in levels that pets need to survive. All pet food manufacturers
supplement their products with vitamins and minerals. Beyond meeting
these minimum requirements, all Natura products contain a complete
vitamin and mineral supplement program that helps pets to thrive, not
just survive. The minerals Natura uses are chelated, providing three to
ten times greater assimilation than common minerals. Our Innova
products also contain beneficial probiotic supplements, which are not
required by the AAFCO minimums.

Included in our foods are some of the following: Ascorbic Acid, Beta
Carotene, Biotin, Calcium Carbonate, Calcium Iodate, Choline Chloride,
Cobalt Carbonate, Cobalt Proteinate, Copper Proteinate, d-Calcium
Pantothenate, Dicalcium Pantothenate, dl-Methionine, Folic Acid, Iron
Proteinate, Manganese Proteinate, Niacin, Potassium Chloride,
Pyridoxine Hydrochloride, Riboflavin, Thiamine Mononitrate, Vitamin A
Supplement, Vitamin B12 Supplement, Vitamin C Supplement (Sodium
Ascorbate), Vitamin D3 Supplement, Vitamin E Supplement (Alpha
Tocopherol), Zinc Proteinate

Natura adds these important vitamins and minerals, in proper balance
to its foods to ensure that your pet gets all the necessary nutrients
for life and good health every day.